Wash your face before you shave but not with soap. Ordinary soap has astringents that make your skin dry out. It is better to use a proper face wash before you shave so that you have a nice clean base to start with. Try to push up the hairs on your face to prepare yourself for your razor which ever type you use.
Always treat your neck the same way as your face. A lot of men forget their neck and they end up with a lovely complexion but a craggy neck. There are lots of face washes on the market nowadays most of them can be found on the shelf next to the shaving brands. You can also find them in department stores close to where your after shave is. Nearly all men's beauty products can be found within the brand range.
After you have cleansed you should exfoliate or scrub and then moisturise. Also look at Serums and Boosters.
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